USP, or Unique Selling Point, is what every marketing department of every High Street retailer wants us to think of when their brand name comes to mind. With the Co-op it’s that there’s one of their f ...
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Jul 18, 2016
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Lidl have added 40 new wines to their posh Wine Cellar range. All hail from from our European partners – with wines from France, Italy, Germany. Spain and Hungary – and all priced to appeal to the ave ...
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Jun 14, 2016
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Seeing cork tear and crumble as you heave on the corkscrew is enough to bring an oath to the lips, the cork sometimes seems out to frustrate our primary goal – drinking the contents of the bottl ...
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May 9, 2016
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When I’m giving a wine talk there will inevitably be questions from the audience keen to understand more about the wine they’ve just bought on their last visit to the supermarket, or some ...
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May 3, 2016
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