Gender Marketing
Gender is most obvious when shops divide up their range of toys into those for either boys or girls and while there is usually a marked preference by children for different playthings, there is also a ...
Tag Archives: sales
The value of deliberately irritating adverts ?
There is a concept in advertising, probably emerging via Canary Wharf, whereby adverts are made to be deliberately irritating, in order that we remember both the advert and the brand. Without question ...