New campaign to recruit carers
By Tony Watts - Editor - 12/03/2007
The Department of Health has launched a nationwide campaign to boost the number of people taking up a career in social care, as the sector urgently needs to attract thousands of new recruits.
The campaign includes adverts on TV, radio and press showing real-life relationships between social carers and the people they are caring for. The theme of “1+1=3” highlights how the sum of the carer/client relationship is greater than the individual parts, and emphasises how personally rewarding the work can be.
Real life scenes from the campaign show a wheelchair user using a skate park, an elderly lady whose care worker is supporting her in her home and a young man with autism whose carer is teaching him the route he will be using when he starts his new job.
Ivan Lewis MP, Care Services Minister, said: "Social workers and social care staff play a critical role in every community. This campaign will focus on how rewarding and valuable a career in social care can be and sets out to challenge perceptions on who works in social care."
Martin Green, Chief Executive of the English Community Care Association added: "One of the really positive things about this campaign is that it broadens out the type of people that we would be attracting to the profession."
To find out more about becoming a social carer, call 0845 604 6404 or visit the link below.