A PRIME way to help "olderpreneurs"
10/12/2006
Anyone interested in business issues and older enterprise might try bookmarking PRIME’S "The Olderpreneur" on their computer.
PRIME (the Prince's Initiative for Mature Enterprise) was set up by HRH The Prince of Wales to help older people rejected by the labour market find a way back into work via self-employment or setting up a business.
The Olderpreneur, an interactive part of PRIME, is effectively a ‘blog’ or online news site where users submit articles on issues surrounding setting up or running a business, and readers choose which stories make the headlines.
It works like this:
When a link is submitted, it appears in the ‘recent’ section. People vote on articles in this section to increase its score. As an article's score goes up, it moves higher in the headlines section. If the score is high enough, it will appear on the front page.
Every time you vote, the score on the Olderpreneur article is bumped up by a number of points. This score indicates how well-liked the article is. The more well-liked the article, the higher on the headlines page it goes. However, as the articles get older, they move lower down on the page. The combination of these forces decides how the articles are ranked in the Headlines section.
The Headlines section contains articles that have the highest score. These are recent articles that voters liked the most. When someone votes for an article, it moves higher on the popular page. The Recent section is ordered by 'most recently posted'. When an article is first submitted, it also appears at the top of the recent section. To discover good stories to bump up to the headlines, go through the recent section to see what's available.
If you want people to notice your submission, make sure the content is interesting for the audience. Random submissions generally do not do well. Once you have an interesting link, its important to have an eye-catching title and a good summary. If the title doesn't catch people, they'll never even know that the link was great. 80% of the battle is getting people to click on your link to read it. Get writing and submitting!
For more information see the link below or call 0208 765 7833.
PRIME’S helpline number is: 0800 783 1904.

